MVP062: Marketing Your Game Store

MVP062: Marketing Your Game Store

How would you like to wake up every day, knowing that your game store is steadily growing. Events are pulling in larger and larger numbers of people. The number of sales is going up, along with the size of each transaction. And your customers are happy to spend money...
What do you do differently?

What do you do differently?

In business, as in life, we tend to want to emulate what everyone else is doing. It feels safe. We take the beaten path instead of venturing out on our own into new frontiers. Even as game store owners we do it. And we’re a pretty unorthodox bunch to begin with....
The Death Spiral

The Death Spiral

The dreaded death spiral. The downward slide into oblivion. Before we get into that, though, a story is in order. Not so long ago… A few months ago I walked into a restaurant I had never been in before. I was looking for something yummy to fill my belly with and...