by Thomas Traplin | Sep 13, 2017 | Articles
We all want more players to come to our events. More players in your event usually lead to more sales for your business, and events are a chance to showcase how awesome your game store is. So, of course, the more the merrier when it comes to tournaments and events but... 
by Thomas Traplin | Sep 6, 2017 | Articles
Marginal utility is probably not what you think of when you think of marketing, you probably don’t even know what the term means. Which is fine. I didn’t either until a few days ago.But it’s a principle you operate your life and your business on But... 
by Thomas Traplin | Sep 5, 2017 | Podcasts, Sales, Tech, Tools
Nate Petersen is the owner of Backstage Hobbies and Games, West Michigan's premier vintage Video Game, Board Game, and Trading Card Game store. This episode isn't just a feature on Nate's game store in Michigan. Nate is also the Director of Retail Operations at ION... 
by Thomas Traplin | Aug 27, 2017 | Podcasts
Welcome to another episode of the Manaverse Podcast. Wayne Mittelstaedt is back on the podcast for a one on one interview and we're going deep into the trials and tribulations of a major business move. Wayne shares a ton of valuable lessons and insights that he has... 
by Thomas Traplin | Aug 19, 2017 | Articles, Tom's Blog
I recently finished the book Extreme Ownership by Jocko Willink and I want to share some of my thoughts with you guys and talk about how the principles apply to the games business. First off Jocko’s voice is exactly what you would expect one of the most deadly... 
by Thomas Traplin | Aug 16, 2017 | General Business, Podcasts
Welcome to another episode of the Manaverse Podcast. We've got a great show for you today because today the whole round table is here to talk about finding and hiring the right people so you can build a team that helps you grow your game business. Wayne Mittlesteadt... 
by Thomas Traplin | Aug 8, 2017 | Mindset, Podcasts
This is the third episode in the series where we're exploring the question "If a game store wants to grow their game store business today, what should they do?" If you haven't listened to the previous episodes of this series, I recommend you go and do that before... 
by Thomas Traplin | Jul 22, 2017 | Podcasts
The round table is back! John Coviello and Gary Sproul join me to discuss the recent changes in the gaming industry and their impact on the business. We go over Game Workshop changing their policy about online shopping carts, minimum advertised prices, and organized... 
by Thomas Traplin | Jul 18, 2017 | Articles, Marketing, Tech
Magic: the Gathering tournaments are the bread and butter of many local game stores. They grow your community of players and help you sell boosters and singles to a captive and eager customer base. What’s not to love? But why stop there? Technology has made it... 
by Thomas Traplin | Jul 1, 2017 | Podcasts
One of the most common threads among the game stores that have been featured on this podcast is that they provide their customers with an exceptional experience. Each transaction in your business fundamentally comes down to how your customer feels before, during, and...