by Thomas Traplin | Jan 1, 2019 | Marketing, Tom's Blog
Making your goals public drastically increases the odds of you actually accomplishing them. It also helps to have something great in your life to work towards. It doesn’t have to be grandiose and world changing, it just has to encompass more than just the day to... 
by Thomas Traplin | Nov 19, 2018 | Articles, Marketing
I originally wrote this article early in 2016 and at the time, it was pretty thorough. But the times are changing so it seems like now would be a good time to update and reevaluate our strategy for the coming new year. The first thing I want to point out is that the... 
by Thomas Traplin | Nov 12, 2018 | Fundamentals, General Business, Marketing, Podcasts
Matthew Vercant has worked for three game stores, done shipping fulfillment for various Kickstarters, managed shipping for Minion Games, and now owns Just Games Rochester. His background before entering the games industry was in publishing and teaching. He also just... 
by Thomas Traplin | Jul 18, 2017 | Articles, Marketing, Tech
Magic: the Gathering tournaments are the bread and butter of many local game stores. They grow your community of players and help you sell boosters and singles to a captive and eager customer base. What’s not to love? But why stop there? Technology has made it... 
by Thomas Traplin | May 29, 2017 | Marketing, Podcasts
How would you like to wake up every day, knowing that your game store is steadily growing. Events are pulling in larger and larger numbers of people. The number of sales is going up, along with the size of each transaction. And your customers are happy to spend money... 
by Thomas Traplin | May 16, 2017 | Community, Marketing, Podcasts, Tech
In today's episode of the Manaverse Podcast we're talking about Great Bend's newest game store, Mind Sculpt Games. So new it doesn't exist yet. Usually, I interview game store owners that have been in business for a few years and have found some success already but...