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Roll for Engagement: Game Store Email Strategies Beyond Promotions

Roll for Engagement: Game Store Email Strategies Beyond Promotions

by Thomas Traplin | Mar 7, 2025 | Articles, Marketing

Love it or hate it, sending emails for your game store is a great way to stay connected to your customers and drive sales in store and online. Even if you think email is dead and you’re someone who unsubscribes from every email newsletter that finds it’s...
Take the Initiative: Marketing Your Game Store Like a Main Character

Take the Initiative: Marketing Your Game Store Like a Main Character

by Thomas Traplin | Mar 4, 2025 | Articles, Marketing

As a tabletop game retailer, you’re in the business of selling storytelling and shared experiences. You are a purveyor of good times. A connoisseur of fun with friends and family. A dispenser of quests and epic adventures. You’re selling products that I would argue...
Context Matters: Marketing and Sales Success for Game Stores

Context Matters: Marketing and Sales Success for Game Stores

by Thomas Traplin | Oct 28, 2024 | Marketing

“There are 3 kinds of lies: lies, damned lies, and statistics.” -Mark Twain When you’re running a game store, it’s easy to zero in on specific metrics or products. You see a particular board game sitting on the shelf for months, and your instinct is to...
Game Store Branding: Why Building a Strong Brand is Essential for Your Tabletop Game Store

Game Store Branding: Why Building a Strong Brand is Essential for Your Tabletop Game Store

by Thomas Traplin | Jan 10, 2023 | Articles, Marketing, Sales

In today’s competitive marketplace, having a strong brand can be the key to attracting and retaining customers, setting your game store apart from the competition, and ultimately driving sales. But what is a brand, exactly? Simply put, a brand is the identity...
MVP113: The Secrets of Unplugged Gaming’s $14K Grand Opening Day

MVP113: The Secrets of Unplugged Gaming’s $14K Grand Opening Day

by Thomas Traplin | Mar 4, 2022 | Marketing, Podcasts

Jake Tanner is the owner Unplugged Gaming in Manlius New York. Jake came into the tabletop gaming business from a different angle than most of the game store owners that have been featured on the podcast. Before launching Unplugged Gaming, Jake, along with his...
MVP112: How to Generate Free Traffic From Google That Turns Into Customers and Sales For Your Game Store

MVP112: How to Generate Free Traffic From Google That Turns Into Customers and Sales For Your Game Store

by Thomas Traplin | Feb 21, 2022 | Marketing, Podcasts, Tech

For most game store owners, SEO is techno jargon. Something that only the biggest ecommerce businesses need to think about. I've also heard variations of the sentiment that it’s impossible to compete with the big players like BGG and Amazon in the search engines....
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Check out some recent posts

  • MVP153: Unlocking Media Coverage For Your Local Game Store
  • MVP152: What Board Game Retail Really Looks Like in 2025
  • Roll for Engagement: Game Store Email Strategies Beyond Promotions
  • Take the Initiative: Marketing Your Game Store Like a Main Character
  • Context Matters: Marketing and Sales Success for Game Stores
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