by Thomas Traplin | Feb 16, 2022 | Articles, Marketing
Of all the different things you can be doing online with your game store, building your email list is one of the most important. Posting on Facebook and Instagram and TikTok are great, creating graphics, writing content, they’re are all excellent moves in the... 
by Thomas Traplin | Jan 28, 2022 | Articles, Marketing
Gamers are not your customers. Okay, technically speaking that’s not true. People who spend money at your game store are usually gamers but if that’s all you focus on, you’re ignoring 80-90% of the people who could be your customers. So let’s... 
by Thomas Traplin | Dec 22, 2021 | Articles, General Business, Mindset
I’m going to make a bold statement here: You need fun in your life. You’re probably thinking “That’s a bold statement?” It is. When you’re an entrepreneur, it can feel like climbing an infinitely high mountain. It’s like that... 
by Thomas Traplin | Dec 17, 2021 | Articles, Marketing
Over the last seven years I’ve had the pleasure of interviewing nearly 100 game store owners from a good portion of the world, talking about what makes their game store tick and exploring what it takes to be successful in the game industry.During that time,... 
by Thomas Traplin | Apr 20, 2021 | Articles, Marketing
All businesses have a brand. It's either built by design or by default. If yours is the latter you are probably going to run into issues with the Brand Recognition portion of the WPN process. Here are some tips and examples of what makes solid FLGS brand recognition... 
by Thomas Traplin | Oct 16, 2020 | Articles, Fundamentals
2020 is a time of transition. Economies are shifting, politics has invaded every sphere of life apparently, and the way we work and relate to each other is moving into a more remote and digital direction. What does this mean for game stores, where up until now the...