by Thomas Traplin | May 15, 2023 | Articles
Is your game store’s website accessible? If not, you’ve got a problem. I’ve been digging into the accessibility issue for the past several months with the rise of game store owners finding themselves targets of lawsuits in the US, trying to find a... 
by Thomas Traplin | Apr 17, 2023 | Articles
Elements of the Lorcana Organized Play program Ravensburger pulled back the curtain and revealed some of the details of the upcoming Lorcana Organized Play Program. Qualifying local game stores may receive a kit of promo cards, pins, and other prizes they can use to... 
by Thomas Traplin | Feb 26, 2023 | Articles
Marketing your game store is crucial to your business’s success but that doesn’t necessarily mean spending thousands of dollars on advertising and cash prize tournaments. There are several ways you can market your game store for free… sort of. You... 
by Thomas Traplin | Feb 1, 2023 | Articles
As a tabletop game store owner, attending trade shows is an excellent opportunity to discover new products, network with industry professionals, and stay ahead of the curve in the gaming industry. Trade shows provide a platform for game publishers and manufacturers to... 
by Thomas Traplin | Jan 10, 2023 | Articles, Marketing, Sales
In today’s competitive marketplace, having a strong brand can be the key to attracting and retaining customers, setting your game store apart from the competition, and ultimately driving sales. But what is a brand, exactly? Simply put, a brand is the identity... 
by Thomas Traplin | Jan 10, 2023 | Articles, General Business
Starting a new business can be an exciting and challenging journey, especially for those looking to open their own tabletop game store. However, for new store owners, it can be easy to make mistakes that can negatively impact the success of their business. In this...