by Thomas Traplin | Jan 10, 2023 | Articles, Marketing, Sales
In today’s competitive marketplace, having a strong brand can be the key to attracting and retaining customers, setting your game store apart from the competition, and ultimately driving sales. But what is a brand, exactly? Simply put, a brand is the identity... 
by Thomas Traplin | Jan 10, 2023 | Articles, General Business
Starting a new business can be an exciting and challenging journey, especially for those looking to open their own tabletop game store. However, for new store owners, it can be easy to make mistakes that can negatively impact the success of their business. In this... 
by Thomas Traplin | Dec 22, 2022 | Podcasts
I've got D from Versus Games in San Francisco with me on today and one of the most consistent threads in our conversation on what makes Versus Games successful is marketing. We kept coming back to how much D's marketing background shaped the business from the start... 
by Thomas Traplin | Nov 22, 2022 | Podcasts
We're going across the pond to talk to Patrick ten Hoorn, the owner of Spellenhuis in the Netherlands! Patrick talks about his journey of taking his dream to open a stylish game cafe and turning it into a reality, navigating the choppy waters of the hobby industry,... 
by Thomas Traplin | Nov 1, 2022 | Podcasts
Today we're talking with Pat Fuge. Pat is the Head Gnome of Gnome Games, Wisconsin’s Family Game store, with locations across the Fox Valley for customers to shop and play in. Pat talks about the early days of Gnome Games and how his approach to planning has helped...