by Thomas Traplin | Jan 23, 2023 | Podcasts
We've got Krisy Viola, the owner of Nostos Boutique on the the podcast today!Nostos is a small, well-loved, and carefully curated WPN Premium shop filled with the very best of comic books, trading cards, and vintage and modern toys in Ipswich, Massachusetts. Their... 
by Thomas Traplin | Jan 12, 2023 | Podcasts
Today we're talking with Tyler Selee. Tyler is the owner of Elysium Cards and Games, a WPN premium retailer of tabletop games, Magic, Pokemon, and more in Fair Oaks, California, where everyone is welcome to the table. We have an excellent conversation on the... 
by Thomas Traplin | Jan 10, 2023 | Articles, Marketing, Sales
In today’s competitive marketplace, having a strong brand can be the key to attracting and retaining customers, setting your game store apart from the competition, and ultimately driving sales. But what is a brand, exactly? Simply put, a brand is the identity... 
by Thomas Traplin | Jan 10, 2023 | Articles, General Business
Starting a new business can be an exciting and challenging journey, especially for those looking to open their own tabletop game store. However, for new store owners, it can be easy to make mistakes that can negatively impact the success of their business. In this... 
by Thomas Traplin | Dec 22, 2022 | Podcasts
I've got D from Versus Games in San Francisco with me on today and one of the most consistent threads in our conversation on what makes Versus Games successful is marketing. We kept coming back to how much D's marketing background shaped the business from the start...