Adding A Viral Component To Your Events

Adding A Viral Component To Your Events

We all want more players to come to our events. More players in your event usually lead to more sales for your business, and events are a chance to showcase how awesome your game store is. So, of course, the more the merrier when it comes to tournaments and events but...
Marginal Utility Marketing

Marginal Utility Marketing

Marginal utility is probably not what you think of when you think of marketing, you probably don’t even know what the term means. Which is fine. I didn’t either until a few days ago.But it’s a principle you operate your life and your business on But...
MVP068: The Future Of MTG E-Commerce

MVP068: The Future Of MTG E-Commerce

Nate Petersen is the owner of Backstage Hobbies and Games, West Michigan's premier vintage Video Game, Board Game, and Trading Card Game store. This episode isn't just a feature on Nate's game store in Michigan. Nate is also the Director of Retail Operations at ION...