by Thomas Traplin | Aug 8, 2021 | Podcasts
The 2nd LGS Success Summit is scheduled for September 7th to 9th, 2021 and we're going bigger and better for this one. Just like last time, this summit is a virtual event so you don't have to worry about spending thousands of dollars on airfare and travel and... 
by Thomas Traplin | Jul 21, 2021 | Podcasts
Does Your Game Store Need an SEO Specialist? If you’ve been in business for any length of time you’ve probably been pitched SEO services at least a few times by people promising to get you on page 1 of Google. That sounds pretty good right? The trouble is... 
by Thomas Traplin | Jun 30, 2021 | Podcasts
In today's episode we are going straight to the source and exploring what makes the WPN program tick, how to achieve that coveted Premium status for your game store, and how to make the most it. Luke May is the Retail Experience Specialist for Wizards of the Coast in... 
by Thomas Traplin | Jun 26, 2021 | Podcasts
Curt Covert is the founder, creative force and jack-of-all-trades at Smirk & Dagger. He’s worn all the hats including art director, copywriter, marketer and concept director, and in a past life he was also a creative director and marketing planner for promotion... 
by Thomas Traplin | May 14, 2021 | Podcasts
On May 13th, 2021, Wizards of the Coast announced plans to move away from it's current iteration of Organized Professional Level Play and phase out the MPL and Rivals leagues. The 2021-2022 season will be the final season of Wizard's foray into e-sports in it's... 
by Thomas Traplin | Apr 28, 2021 | Podcasts
Molly Zeff, the cofounder of Flying Leap Games is on the Manaverse Podcast to talk about getting into the game publishing business and what she learned by visiting over 250 game stores all over the world. If you're interested in discovering how to get your game... 
by Thomas Traplin | Apr 20, 2021 | Articles, Marketing
All businesses have a brand. It's either built by design or by default. If yours is the latter you are probably going to run into issues with the Brand Recognition portion of the WPN process. Here are some tips and examples of what makes solid FLGS brand recognition... 
by Thomas Traplin | Apr 13, 2021 | Podcasts
Jouni Jussilla is on the Manaverse Podcast to talk about Dized, a digital companion designed to be used next to physical tabletop games. We all know that one of the biggest obstacles to picking up a new game is learning the rules, which is why we often refer to our... 
by Thomas Traplin | Apr 8, 2021 | Podcasts
GAMA EXPO 2021 has come and gone so let's talk about what went well and what could be improved on. Today, I'm breaking down my experience with the GAMA Expo and some of the difficulties I ran into while registering for the event, as well as talking about some of the... 
by Thomas Traplin | Mar 11, 2021 | Podcasts
If you’ve been open for any length of time in this business you’ve probably run into someone who thinks they deserve a special deal. Maybe they’ve been a long time customer, maybe they’ve just rolled in off the street and feel like you owe them cheaper prices. At the...