by Thomas Traplin | Apr 20, 2021 | Articles, Marketing
All businesses have a brand. It's either built by design or by default. If yours is the latter you are probably going to run into issues with the Brand Recognition portion of the WPN process. Here are some tips and examples of what makes solid FLGS brand recognition... 
by Thomas Traplin | Apr 13, 2021 | Podcasts
Jouni Jussilla is on the Manaverse Podcast to talk about Dized, a digital companion designed to be used next to physical tabletop games. We all know that one of the biggest obstacles to picking up a new game is learning the rules, which is why we often refer to our... 
by Thomas Traplin | Apr 8, 2021 | Podcasts
GAMA EXPO 2021 has come and gone so let's talk about what went well and what could be improved on. Today, I'm breaking down my experience with the GAMA Expo and some of the difficulties I ran into while registering for the event, as well as talking about some of the... 
by Thomas Traplin | Mar 11, 2021 | Podcasts
If you’ve been open for any length of time in this business you’ve probably run into someone who thinks they deserve a special deal. Maybe they’ve been a long time customer, maybe they’ve just rolled in off the street and feel like you owe them cheaper prices. At the... 
by Thomas Traplin | Mar 3, 2021 | Podcasts, Tech
Devon Chulick is the Founder and COO of StartPlaying.Games, a service that helps connect tabletop RPG gamers and professional game masters together to create amazing gaming experiences. Devon has been involved in the eCommerce industry for over a decade with a number... 
by Thomas Traplin | Jan 6, 2021 | Podcasts
Steve Port joins me on the podcast to discuss his latest project, Melee.gg and the future of Magic tournaments, online and offline. Learn how Melee.gg can allow your game store to run Magic tournaments more efficiently than ever, both in store and on Magic: Arena.... 
by Thomas Traplin | Nov 4, 2020 | Marketing, Podcasts
Join me as I tell the story of interviewing for the position of marketing manager for Star City Games and my plan for improving the marketing strategy of one of the biggest Magic: the Gathering businesses in the world. Resources Mentioned semrush.com... 
by Thomas Traplin | Oct 16, 2020 | Articles, Fundamentals
2020 is a time of transition. Economies are shifting, politics has invaded every sphere of life apparently, and the way we work and relate to each other is moving into a more remote and digital direction. What does this mean for game stores, where up until now the... 
by Thomas Traplin | Oct 7, 2020 | Community, Marketing, Podcasts
Brenda and Paraic Mulgrew are the owners of the incredibly thematic Knight Watch Games in San Antonio. Knight Watch Games is a full service gaming center that specializes in board games, card games, miniatures, and role-playing and is beautifully decked out in... 
by Thomas Traplin | Aug 7, 2020 | Podcasts
Kylie Prymus has been the owner of Games Unlimited in Pittsburgh, Pennsylvania since 2015 but Games Unlimited is one of the original founding game stores in North America. Opening their doors for the first time in 1979, Games Unlimited has been serving the Pittsburgh...