by Thomas Traplin | Feb 21, 2022 | Marketing, Podcasts, Tech
For most game store owners, SEO is techno jargon. Something that only the biggest ecommerce businesses need to think about. I've also heard variations of the sentiment that it’s impossible to compete with the big players like BGG and Amazon in the search engines.... 
by Thomas Traplin | Feb 16, 2022 | Articles, Marketing
Of all the different things you can be doing online with your game store, building your email list is one of the most important. Posting on Facebook and Instagram and TikTok are great, creating graphics, writing content, they’re are all excellent moves in the... 
by Thomas Traplin | Jan 28, 2022 | Articles, Marketing
Gamers are not your customers. Okay, technically speaking that’s not true. People who spend money at your game store are usually gamers but if that’s all you focus on, you’re ignoring 80-90% of the people who could be your customers. So let’s... 
by Thomas Traplin | Jan 14, 2022 | Podcasts
The Future of BGE Tabletop Dustin is the owner and founder of Board Gaming with Education and BGE Tabletop. He has experience teaching English as a second language to a variety of age levels – from kindergarten to university. He also works in the field of education in... 
by Thomas Traplin | Jan 8, 2022 | Podcasts
Happy New Year everyone! I hope you had a great time celebrating the arrival of 2022. One of the things I like to do at the beginning of the year is to look back a bit and see what happened over the past 12 months and establish a bit of a theme for the coming year. So... 
by Thomas Traplin | Dec 31, 2021 | Marketing, Podcasts
This is the second podcast in a series that I'm calling Launch Lessons, where I'll be breaking down the Six Pillars of Digital Marketing and show you just how powerful and important they are to your business's growth. If you haven't listened to the last episode on how... 
by Thomas Traplin | Dec 29, 2021 | Marketing, Podcasts
In the spirit of giving value up front, this is the first podcast in a series that I'm calling Launch Lessons, where I'll be breaking down the Six Pillars of Digital Marketing and show you just how powerful and important they are to your business's growth. First up,... 
by Thomas Traplin | Dec 22, 2021 | Articles, General Business, Mindset
I’m going to make a bold statement here: You need fun in your life. You’re probably thinking “That’s a bold statement?” It is. When you’re an entrepreneur, it can feel like climbing an infinitely high mountain. It’s like that... 
by Thomas Traplin | Dec 20, 2021 | Podcasts
If you're a game store owner, you're ridiculously busy most of the time. You've got inventory to manage, events to organize, people to hire, and a million products to stay on top of. It's a lot to handle... and marketing your game store often becomes an afterthought.... 
by Thomas Traplin | Dec 17, 2021 | Articles, Marketing
Over the last seven years I’ve had the pleasure of interviewing nearly 100 game store owners from a good portion of the world, talking about what makes their game store tick and exploring what it takes to be successful in the game industry.During that time,...