For most game store owners, SEO is techno jargon. Something that only the biggest ecommerce businesses need to think about. I've also heard variations of the sentiment that it’s impossible to compete with the big players like BGG and Amazon in the search engines.
That’s only half true. SEO definitely sounds like the kind of techno jargon you'd hear from a Priest of the Mechanicum, but your website can absolutely compete with places like Amazon when it comes to the search engines. You just need to pick your battlefields.
Your game stores' website isn't going to outrank Amazon for a particular keyword in the global sense, but search isn’t just worldwide. Google takes geography into account and someone searching for something in New York isn’t going to get the same results as someone in California or the UK.
Your website can definitely rank and get organic search traffic for keywords that matter to your business, it just takes some effort and little strategic thinking, which is luckily something game store owners are good at.
Get a quick crash course in the basics of search engine optimization and how to create pages on your game store's website that turn random visitors into paying customers.
Links
- https://analytics.google.com/
- https://search.google.com/
- https://www.google.com/intl/en_ca/business/
- ubersuggest.com
- Page Speed Insights
You can get a digital marketing strategy created for your game store in the next 24 hours that gives you the blueprint for generating new sales and customers on autopilot. All you have to do is go to manaversesaga.com/growmylgs and put your information in and we'll put together a 90 day marketing plan that covers how to optimize your website for organic traffic, how to capture people on an email list that let's you sell to them again and again, what to post on social media so your game store stays top of mind for your customers, and how to run Facebook and Google ads that sell like crazy. Having a digital marketing strategy for your game store is one of the most important moves you can make in 2022. Customers are spending more time online and are expecting to be able to interact and shop at your store in the same way. If you want to be able to make sales 24 hours a day and reach new customers outside of your existing community, you need to make digital marketing a priority for your business. Kick off your digital marketing by going to manaversesaga.com/growmylgs
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