If you're a game store owner, you're ridiculously busy most of the time.
You've got inventory to manage, events to organize, people to hire, and a million products to stay on top of.
It's a lot to handle... and marketing your game store often becomes an afterthought. Something that always gets pushed onto the back burner.
And it doesn't matter what stage of business you're in. If you're just getting started you have to do everything yourself.
You wear all the hats, all the time.
If you've been running your shop for a few years you've got even more moving parts and people to manage.
Marketing is almost always seen as a nice-to-have rather than a necessity.
It's the old build it and they will come attitude.
Most game store owners make the assumption that the gamers in their local area will find them. Seek them out.
And for the most part that's true, but if you want to grow your business you need to tap into a larger market than just the uber geeks.
But there is something else that I've noticed over the years...
The most successful game stores in the world have mastered digital marketing.
They have a comprehensive digital strategy that leverages the power of e-commerce, social media, paid advertising, email, search engine optimization, and content creation, all working together to create a powerful marketing machine for their business.
I've been putting out content around digital marketing and the business of running game store for a long time now, but, like I said, you're probably super busy and as much as you know you need to market your game store if you want to grow, there just isn't enough time in the day to figure it all out.
Sometimes you just need someone to come in and do it for you.
And that's the perfect lead in to my biggest announcement since the LGS Success Summit.
I am officially announcing the launch of the Manaverse Marketing Agency, the only digital marketing agency specifically for game store owners.
Get your customized digital marketing plan and kick off 2022 strong by going to manaversesaga.com/mma
8 Advantages of Digital Marketing over Traditional Marketing
- Digital marketing tends to cost less. For about fifty bucks a month you can have your website hosted and an email provider that allows you to reach thousands of customers at scale.
- It often has a huge ROI. The return on investment for email marketing averages around 4200% and even something as generally derided as Facebook ads, when set up properly can generate big results with a comparatively small budget.
- Digital is easy to measure. Email providers give you tons of data to track how well a newsletter has performed and Google Analytics is an effective tool for measuring a variety of goals. Compare that to traditional marketing where it can take weeks for you to really understand if a campaign is working.
- Digital is easy to pivot and adjust. This works with the last point. When you get good data immediately, you can adjust your strategy quickly. For advertising, you can test ads quickly and kill the ones that aren't performing while scaling the ones that work. Compare that to traditional marketing where you could be locked into a long time period with no ability to adjust the message.
- Digital is easy to share. It's almost impossible for a flyer or a radio ad to go viral, but a clever Tik Tok video or Facebook ad can generate tons of shares on social media, essentially turning your customers and followers into volunteer marketers for your game store.
- Digital is precise. You can get ridiculously targeted with your digital efforts and put your brand in front the exact people who are most likely to buy from you. Traditional marketing is more of the spray and pray method.
- Digital marketing can be segmented. It's said that marketing is about putting the right message in front of the right person at the right time. You can tailor your message with digital marketing to specific groups of people to make it more effective.
- And digital is global. With a solid ecommerce strategy and the ability to generate sales online your game store isn't as limited to it's floor space as it would be otherwise.
If you're a game store owner and you want to grow your business in 2022, digital marketing is the most effective way of achieving that and I would love to be the one to help you.
I'm only taking on a handful more clients at this point.
The results we've been getting so far are excellent but I want to make sure I have the ability to dedicate enough time and attention to each client to keep that up.
So after all that, here's my pitch to you: If you want to find out more about implementing a proven digital marketing strategy for your game store, then schedule a call with me by going to manaversesaga.com/mma
