MVP097: Molly Zeff on Flying Leap Games, Wing It, and What She Learned By Visiting 250+ Game Stores

Molly Zeff, the cofounder of Flying Leap Games is on the Manaverse Podcast to talk about getting into the game publishing business and what she learned by visiting over 250 game stores all over the world.

If you're interested in discovering how to get your game published, Molly shares a number of valuable lessons on how to take a game from concept to manufactured product and then getting that product onto the shelves of retailers and the tables of customers at home.

We also cover some of the common threads that the most successful game stores share and how to incorporate them into your own game business.

Episode Breakdown

2:30 Why did you decide to get into game publishing?

8:20 What was the journey for Wing It to become a tangible product like?

14:30 How did you begin selling the game and get it into the hands of retailers?

29:10 How creating real relationships leads to more business and sales

36:25 After visiting over 275 game stores all over the world, what are the common threads you've seen that the most successful business's share?

37:50-42:32 Gaming builds community

42:50 Without game stores to provide the community, the gaming hobby would barely exist

46:47-52:24 Welcoming all types of gamers means welcoming all types of people

53:10 Games create connections across boundaries including language, the story of the North American Magic player in Japan

56:08 The Wing It conversation club story

59:22-1:05:20 Go out into your local community and outside your four walls

1:07:31-1:11:30 Bring publishers to your game nights virtually

1:12:13 Diversify your offerings to protect your business

1:21:54-1:32:10 What is the best way to create relationships in this business?

1:32:45-1:38:26 Why you need to get your game store online now

1:39:07-1:47:13 Find a mentor and why you should cooperate with your competitors as much as possible

1:48:04 What does success look like for Flying Leap Games

Links Mentioned

Flyingleapgames.com

@penguinsoaring on Twitter

Reach out to Molly at flyingleapgames@gmail.com

BinderPOS

Shopify

Wix

If you want to be part of a community of peers on your business journey to share ideas with and continue learning, you can become a member of the Manaverse Network by going to manaversesaga.com/join. That's where you can get access to all the seminars from the recent 2020 LGS Success Summit as well as additional exclusive members only content, marketing reviews, and training.