Gordon Johansen is back on the Manaverse Podcast along with John Coviello and Wayne Mittlesteadt to talk about holiday sales and driving big numbers during the holiday season.
Black Friday, Small Business Saturday, and the Christmas season are the focus of this discussion. We break down how Gordon managed to get people to happily line up for hours at his shop this past Boxing Day which lead to him selling over $36,000 worth of product in only one day.
And that doesn’t count Magic since Gordon sold off his CCG department a couple of years ago!
We also go into what John and Wayne do to drive sales in their game store businesses during the holiday buying season as well. And that means discount strategy, mailing lists, secret sales, marketing, Facebook events, loyalty programs and more.
Listen to Gordon Johansen’s first appearance on the podcast: