Matthew Vercant has worked for three game stores, done shipping fulfillment for various Kickstarters, managed shipping for Minion Games, and now owns Just Games Rochester. His background before entering the games industry was in publishing and teaching. He also just happens to be the featured store owner in this episode and we talk about more than Just Games.
He’s come onto the show to share the most effective marketing technique he’s discovered in terms of ROI for his shop and to reveal why marketing should be in every game store owner’s arsenal if they want to succeed in this business.
Topics
- Membership programs
- Developing new players and growing your player base
- Community management
- Outreach programs
- The impact of ranking in organic search and how to do it
- Segmenting your customers so you can serve them better
- Creating a critical mass for organized play
Connect with Matthew on the Just Games Rochester website, on Twitter, on Facebook, or email him direct at sales@justgamesroc.com
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