by Thomas Traplin | Nov 4, 2020 | Marketing, Podcasts
Join me as I tell the story of interviewing for the position of marketing manager for Star City Games and my plan for improving the marketing strategy of one of the biggest Magic: the Gathering businesses in the world. Resources Mentioned semrush.com... 
by Thomas Traplin | Oct 7, 2020 | Community, Marketing, Podcasts
Brenda and Paraic Mulgrew are the owners of the incredibly thematic Knight Watch Games in San Antonio. Knight Watch Games is a full service gaming center that specializes in board games, card games, miniatures, and role-playing and is beautifully decked out in... 
by Thomas Traplin | Mar 29, 2020 | Marketing, Podcasts, Tech
Joe Masilotti is on the show to talk about how WeTabletop can help game store owners get in front of more customers and fill up their events more consistently. WeTabletop allows players looking for games to connect with store owners hosting those games, and they're... 
by Thomas Traplin | Mar 21, 2020 | Articles, Community, Marketing, Mindset
Covid-19 is the new reality game stores are going to have to deal with for the next 6-12 months, maybe longer, hopefully less. That means no events, no organized play, restrictions on the number of people allowed in a building at once, or being completely closed down... 
by Thomas Traplin | Apr 16, 2019 | Articles, Marketing
You may have heard one particular nugget of wisdom before, it’s one I and my guests have articulated in various ways on the podcast multiple times. It goes a little something like this: Nobody buys on price. We know this is true based on our on personal... 
by Thomas Traplin | Jan 20, 2019 | Marketing, Podcasts, Tech, Tools
Over the course of the last year, Chatbots have been making a lot of noise in the industry. They are either the cutting edge in marketing technology, poised to change the way people interact with businesses, or they're a fad flash in the pan. Just another shiny object...