by Thomas Traplin | Mar 18, 2015 | Articles, General Business
PucaTrade.com is changing the way Magic cards are traded online. Using an innovative process that eliminates the headache in the typical trading experience, PucaTrade has created a new way for players and businesses to find the cards they are looking for. When two... 
by Thomas Traplin | Mar 15, 2015 | Articles, Fundamentals
Coming up in a future episode of the Manaverse Podcast I talk with Pascal Espinosa. He’s the owner of Metal Galaxy in Calgary, Alberta. Pascal has a unique approach to the business and has managed to carve out a profitable niche in the shadow of two giants in... 
by Thomas Traplin | Mar 12, 2015 | Articles
Gamers, Magic players in particular, are a fickle bunch. We are constantly on the lookout for an LGS that will treat us better. Offer us a better deal. Make us feel welcome. The trouble is most store owners fail to create a lasting connection with their customers so... 
by Thomas Traplin | Mar 7, 2015 | Articles, Community, General Business
August 23rd 2013, the weekend of Grand Prix Oakland. Hosted by Channel Fireball, the attendees of this particular Grand Prix were treated to an excellent seminar about how to build a proper deck in a Sealed tournament by two masters of the game, LSV and Ben Stark.... 
by Thomas Traplin | Dec 24, 2014 | Articles, Community, General Business
This is the third instalment in the Level Up series. If you haven’t read the first two parts you can find the first one here and the second one here. Each one leads into the next but if you prefer to read things backwards I can’t stop you. Some people like... 
by Thomas Traplin | Dec 2, 2014 | Articles, Community, General Business
Last time we talked about how to turn customers who don’t play Magic into beginner/casual players. That article can be found here if you haven’t read it yet. The principle behind the concept of the Customer Development progression is that a local game...