by Thomas Traplin | Mar 12, 2015 | Articles
Gamers, Magic players in particular, are a fickle bunch. We are constantly on the lookout for an LGS that will treat us better. Offer us a better deal. Make us feel welcome. The trouble is most store owners fail to create a lasting connection with their customers so... 
by Thomas Traplin | Mar 7, 2015 | Articles, Community, General Business
August 23rd 2013, the weekend of Grand Prix Oakland. Hosted by Channel Fireball, the attendees of this particular Grand Prix were treated to an excellent seminar about how to build a proper deck in a Sealed tournament by two masters of the game, LSV and Ben Stark.... 
by Thomas Traplin | Dec 24, 2014 | Articles, Community, General Business
This is the third instalment in the Level Up series. If you haven’t read the first two parts you can find the first one here and the second one here. Each one leads into the next but if you prefer to read things backwards I can’t stop you. Some people like... 
by Thomas Traplin | Dec 2, 2014 | Articles, Community, General Business
Last time we talked about how to turn customers who don’t play Magic into beginner/casual players. That article can be found here if you haven’t read it yet. The principle behind the concept of the Customer Development progression is that a local game... 
by Thomas Traplin | Nov 18, 2014 | Articles, Community, General Business
Magic: the Gathering is an excellent game. 21 years and still growing is a pretty good track record. It is fairly easy for a local game store to open up, declare that they have game tables and Magic cards for sale and have a steady source of income for their business.... 
by Thomas Traplin | Sep 17, 2014 | Articles, Community
Female gamers have always been a rare breed. But that’s changing and the game of Magic is no exception. The number of women who play Magic is on the rise and they are beginning to change the way the community operates. Between Melissa DeTora and Jackie Lee...