by Thomas Traplin | Jan 4, 2017 | Articles, Mindset
The dreaded death spiral. The downward slide into oblivion. Before we get into that, though, a story is in order. Not so long ago… A few months ago I walked into a restaurant I had never been in before. I was looking for something yummy to fill my belly with and... 
by Thomas Traplin | Dec 21, 2016 | Articles, Tom's Blog
When I started this website and podcast over two years ago, I wasn't sure where it would go. All I had was an idea and I decided to run with it. I didn't plan on becoming a full time freelancer at the time. I didn't know if anyone would want to listen to me. I didn't... 
by Thomas Traplin | Jul 10, 2016 | Articles, Fundamentals
You spend a huge amount of time and money trying to get customers to come through your doors, but are you making one of these 14 mistakes and sending them right back out again? Local game store customers are one of the most loyal, dedicated, and passionate groups of... 
by Thomas Traplin | Apr 20, 2016 | Articles, Marketing, Tech
Search Engine Optimization Quick Start No matter where your business is located I guarantee Google and search engines play a role in how your customers find you. Whether your core business is Magic: the Gathering, Games Workshop, or board games, your customers are... 
by Thomas Traplin | Mar 19, 2016 | Articles, Community
Before we can figure out what make a friendly local game store successful, we need to define what makes a game store a game store in the first place. What defines your friendly local game store? Friendly local game stores come in many shapes and sizes. Some are big,... 
by Thomas Traplin | Feb 15, 2016 | Articles, Fundamentals, Tournaments
One of the major factors in making Magic: the Gathering successful and popular is how well Wizards supports the game with an organized play program. The strength of organized play has set the game above the other CCG’s. Taking advantage of the systems in place...