by Thomas Traplin | Jul 10, 2016 | Articles, Fundamentals
You spend a huge amount of time and money trying to get customers to come through your doors, but are you making one of these 14 mistakes and sending them right back out again? Local game store customers are one of the most loyal, dedicated, and passionate groups of... 
by Thomas Traplin | Apr 20, 2016 | Articles, Marketing, Tech
Search Engine Optimization Quick Start No matter where your business is located I guarantee Google and search engines play a role in how your customers find you. Whether your core business is Magic: the Gathering, Games Workshop, or board games, your customers are... 
by Thomas Traplin | Mar 19, 2016 | Articles, Community
Before we can figure out what make a friendly local game store successful, we need to define what makes a game store a game store in the first place. What defines your friendly local game store? Friendly local game stores come in many shapes and sizes. Some are big,... 
by Thomas Traplin | Feb 15, 2016 | Articles, Fundamentals, Tournaments
One of the major factors in making Magic: the Gathering successful and popular is how well Wizards supports the game with an organized play program. The strength of organized play has set the game above the other CCG’s. Taking advantage of the systems in place... 
by Thomas Traplin | Feb 7, 2016 | Articles, Tech, Tools
Today, as part of the continuing series on streaming a live Magic tournament to Twitch.tv we’re going to cover creating an account on Twitch and getting your OBS settings ready to go. If you haven’t read the first entry in the series, you should go do that... 
by Thomas Traplin | Jan 30, 2016 | Articles, Community, Fundamentals, Marketing
Being on the play is generally where you want to be in Magic. There are exceptions, sometimes the extra card is more important but most of the time having the tempo of playing first is a big advantage. The same idea applies to life and our everyday interactions that...