Creating Solid FLGS Brand Recognition
All businesses have a brand. It's either built by design or by default. If yours is the latter you are probably going to run into issues with the Brand Recognition portion of the WPN process. Here are some tips and examples of what makes solid FLGS brand recognition...
Business Isn’t Returning to Normal Anytime Soon
2020 is a time of transition. Economies are shifting, politics has invaded every sphere of life apparently, and the way we work and relate to each other is moving into a more remote and digital direction. What does this mean for game stores, where up until now the...
Hasbro Revenue Declines 29% in Q2
Hasbro released its financial statements report for the second quarter of 2020 with things looking pretty rough overall. Hasbro revenue declined by 29% year over year with all but Hasbro Gaming reporting losses in its brand portfolio. Magic: the Gathering declined in...
Game Stores in the Era of Covid-19
Covid-19 is the new reality game stores are going to have to deal with for the next 6-12 months, maybe longer, hopefully less. That means no events, no organized play, restrictions on the number of people allowed in a building at once, or being completely closed down...
Do Your Prices Really Matter?
You may have heard one particular nugget of wisdom before, it's one I and my guests have articulated in various ways on the podcast multiple times. It goes a little something like this: Nobody buys on price. We know this is true based on our on personal experiences....
Pat’s Games Wins $65K Legal Battle
Pat's Games has won their legal battle against the individual accused of stealing $65,000 worth of Magic: the Gathering cards from the business. According to security footage, the culprits broke into the shop during the night of January 4, 2016 and stole three display...
The Best Books And Blogs For Game Store Owners That Want To Grow Their Business
When I first opened up shop well over a decade ago, there weren't a lot of resources out there for game store owners. Certainly none that were easy to find and access. Even now, the knowledge and expertise to run a successful and profitable game store is rare and hard...
The Free Rider Problem
Game stores of all stripes have a problem. A big problem. A tragedy of the commons in a way. At least the ones that have dedicated play space do. The question is "What do you do about the people who want to use your space without spending money with your business?"...
The Updated Marketing Strategy For Game Stores in 2019
I originally wrote this article early in 2016 and at the time, it was pretty thorough. But the times are changing so it seems like now would be a good time to update and reevaluate our strategy for the coming new year. The first thing I want to point out is that the...
5 Rookie Mistakes New Game Store Owners Make All The Time
Just like a lot of business owners, new game store owners make a lot of mistakes. Partly due to too much enthusiasm and partly due to lack of experience. Following are the top 5 rookie mistakes that new game store owners make and how you can avoid making them...