The Manaverse Marketing Agency is Officially Live
Over the last seven years I've had the pleasure of interviewing nearly 100 game store owners from a good portion of the world, talking about what makes their game store tick and exploring what it takes to be successful in the game industry.During that time, I've...
Creating Solid FLGS Brand Recognition
All businesses have a brand. It's either built by design or by default. If yours is the latter you are probably going to run into issues with the Brand Recognition portion of the WPN process. Here are some tips and examples of what makes solid FLGS brand recognition...
Business Isn’t Returning to Normal Anytime Soon
2020 is a time of transition. Economies are shifting, politics has invaded every sphere of life apparently, and the way we work and relate to each other is moving into a more remote and digital direction. What does this mean for game stores, where up until now the...
Hasbro Revenue Declines 29% in Q2
Hasbro released its financial statements report for the second quarter of 2020 with things looking pretty rough overall. Hasbro revenue declined by 29% year over year with all but Hasbro Gaming reporting losses in its brand portfolio. Magic: the Gathering declined in...
Announcing The Manaverse Network
My friends, we are clearly living in weird times. And I don't need to reiterate why. You know why. You see what's going on. The question is... What can we do about it? Let me tell you something... I think things are shifting. Big time. And while things will eventually...
Game Stores in the Era of Covid-19
Covid-19 is the new reality game stores are going to have to deal with for the next 6-12 months, maybe longer, hopefully less. That means no events, no organized play, restrictions on the number of people allowed in a building at once, or being completely closed down...
Do Your Prices Really Matter?
You may have heard one particular nugget of wisdom before, it's one I and my guests have articulated in various ways on the podcast multiple times. It goes a little something like this: Nobody buys on price. We know this is true based on our on personal experiences....
Pat’s Games Wins $65K Legal Battle
Pat's Games has won their legal battle against the individual accused of stealing $65,000 worth of Magic: the Gathering cards from the business. According to security footage, the culprits broke into the shop during the night of January 4, 2016 and stole three display...
The Best Books And Blogs For Game Store Owners That Want To Grow Their Business
When I first opened up shop well over a decade ago, there weren't a lot of resources out there for game store owners. Certainly none that were easy to find and access. Even now, the knowledge and expertise to run a successful and profitable game store is rare and hard...
The Free Rider Problem
Game stores of all stripes have a problem. A big problem. A tragedy of the commons in a way. At least the ones that have dedicated play space do. The question is "What do you do about the people who want to use your space without spending money with your business?"...