Game Store Branding: Why Building a Strong Brand is Essential for Your Tabletop Game Store
In today's competitive marketplace, having a strong brand can be the key to attracting and retaining customers, setting your game store apart from the competition, and ultimately driving sales. But what is a brand, exactly? Simply put, a brand is the identity and...
The Top 10 Mistakes New Tabletop Game Store Owners Make (and How to Avoid Them)
Starting a new business can be an exciting and challenging journey, especially for those looking to open their own tabletop game store. However, for new store owners, it can be easy to make mistakes that can negatively impact the success of their business. In this...
Start Using a Strategic Welcome Email Sequence
Of all the different things you can be doing online with your game store, building your email list is one of the most important. Posting on Facebook and Instagram and TikTok are great, creating graphics, writing content, they're are all excellent moves in the game of...
Gamers Are Not Your Only Customers
Gamers are not your customers. Okay, technically speaking that's not true. People who spend money at your game store are usually gamers but if that's all you focus on, you're ignoring 80-90% of the people who could be your customers. So let's remix that statement a...
Enjoying the Climb Up The Infinite Mountain
I'm going to make a bold statement here: You need fun in your life. You're probably thinking "That's a bold statement?" It is. When you're an entrepreneur, it can feel like climbing an infinitely high mountain. It's like that old episode of the Simpsons where Homer...
The Manaverse Marketing Agency is Officially Live
Over the last seven years I've had the pleasure of interviewing nearly 100 game store owners from a good portion of the world, talking about what makes their game store tick and exploring what it takes to be successful in the game industry.During that time, I've...
Creating Solid FLGS Brand Recognition
All businesses have a brand. It's either built by design or by default. If yours is the latter you are probably going to run into issues with the Brand Recognition portion of the WPN process. Here are some tips and examples of what makes solid FLGS brand recognition...
Business Isn’t Returning to Normal Anytime Soon
2020 is a time of transition. Economies are shifting, politics has invaded every sphere of life apparently, and the way we work and relate to each other is moving into a more remote and digital direction. What does this mean for game stores, where up until now the...
Hasbro Revenue Declines 29% in Q2
Hasbro released its financial statements report for the second quarter of 2020 with things looking pretty rough overall. Hasbro revenue declined by 29% year over year with all but Hasbro Gaming reporting losses in its brand portfolio. Magic: the Gathering declined in...
Game Stores in the Era of Covid-19
Covid-19 is the new reality game stores are going to have to deal with for the next 6-12 months, maybe longer, hopefully less. That means no events, no organized play, restrictions on the number of people allowed in a building at once, or being completely closed down...