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MTG Lawsuit #2, Chris Cocks and the Parachute Strategy

MTG Lawsuit #2, Chris Cocks and the Parachute Strategy

by Thomas Traplin | Jan 29, 2026 | Articles

In a surprise twist of the ongoing story of Hasbro and Wizards of the Coast being sued, more information has emerged. According to yet another lawsuit, separate from the one shareholders are currently bringing against Hasbro, this one filed by a couple of Florida...

Hasbro Lawsuit 2026 Edition: Lawsuit Claims Hasbro Misled Investors And Is Diluting MTG’s Brand

Hasbro Lawsuit 2026 Edition: Lawsuit Claims Hasbro Misled Investors And Is Diluting MTG’s Brand

by Thomas Traplin | Jan 24, 2026 | Articles

Hasbro is under fire again. "A new lawsuit filed by shareholders of Hasbro against the company and its directors alleges that company leadership has mismanaged Magic: The Gathering by overprinting sets of cards, thereby devaluing existing ones. It also, quite notably,...

The Early Struggle Every Game Store Faces (And How to Get Noticed Locally)

The Early Struggle Every Game Store Faces (And How to Get Noticed Locally)

by Thomas Traplin | Oct 7, 2025 | Articles

Every game store owner knows the feeling: you’ve poured your savings into inventory, fought through permits and construction delays, opened your doors at last… and then realized that getting people through those doors is a whole different challenge and a different...

Scan. Sort. Done. Time’s Running Out On The CardMill KS!

Scan. Sort. Done. Time’s Running Out On The CardMill KS!

by Thomas Traplin | Aug 14, 2025 | Articles

If you’ve ever faced a mountain of unsorted Magic: The Gathering, Pokémon, Lorcana, or other trading card game (TCG) cards and thought, “There has to be a better way…”, but you're not ready to drop $10,000 on a massive sorting machine — the solution is here. CardMill...

Roll for Engagement: Game Store Email Strategies Beyond Promotions

Roll for Engagement: Game Store Email Strategies Beyond Promotions

by Thomas Traplin | Mar 7, 2025 | Articles, Marketing

Love it or hate it, sending emails for your game store is a great way to stay connected to your customers and drive sales in store and online. Even if you think email is dead and you're someone who unsubscribes from every email newsletter that finds it's way into your...

Take the Initiative: Marketing Your Game Store Like a Main Character

Take the Initiative: Marketing Your Game Store Like a Main Character

by Thomas Traplin | Mar 4, 2025 | Articles, Marketing

As a tabletop game retailer, you’re in the business of selling storytelling and shared experiences. You are a purveyor of good times. A connoisseur of fun with friends and family. A dispenser of quests and epic adventures. You’re selling products that I would argue...

How To Make Your Game Store’s Website Accessible With Google Lighthouse

How To Make Your Game Store’s Website Accessible With Google Lighthouse

by Thomas Traplin | May 15, 2023 | Articles

Is your game store's website accessible? If not, you've got a problem. I've been digging into the accessibility issue for the past several months with the rise of game store owners finding themselves targets of lawsuits in the US, trying to find a good solution to the...

Lorcana Organized Play Program Requirements Revealed

Lorcana Organized Play Program Requirements Revealed

by Thomas Traplin | Apr 17, 2023 | Articles

Elements of the Lorcana Organized Play program Ravensburger pulled back the curtain and revealed some of the details of the upcoming Lorcana Organized Play Program. Qualifying local game stores may receive a kit of promo cards, pins, and other prizes  they can use to...

How To Market Your Tabletop Game Store For Free (Sort of)

How To Market Your Tabletop Game Store For Free (Sort of)

by Thomas Traplin | Feb 26, 2023 | Articles

Marketing your game store is crucial to your business's success but that doesn't necessarily mean spending thousands of dollars on advertising and cash prize tournaments. There are several ways you can market your game store for free... sort of. You still need to put...

Game Trade Shows Every Game Store Owner Should Attend At Least Once

Game Trade Shows Every Game Store Owner Should Attend At Least Once

by Thomas Traplin | Feb 1, 2023 | Articles

As a tabletop game store owner, attending trade shows is an excellent opportunity to discover new products, network with industry professionals, and stay ahead of the curve in the gaming industry. Trade shows provide a platform for game publishers and manufacturers to...

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