Roll for Engagement: Game Store Email Strategies Beyond Promotions
Love it or hate it, sending emails for your game store is a great way to stay connected to your customers and drive sales in store and online. Even if you think email is dead and you're someone who unsubscribes from every email newsletter that finds it's way into your...
Take the Initiative: Marketing Your Game Store Like a Main Character
As a tabletop game retailer, you’re in the business of selling storytelling and shared experiences. You are a purveyor of good times. A connoisseur of fun with friends and family. A dispenser of quests and epic adventures. You’re selling products that I would argue...
How To Make Your Game Store’s Website Accessible With Google Lighthouse
Is your game store's website accessible? If not, you've got a problem. I've been digging into the accessibility issue for the past several months with the rise of game store owners finding themselves targets of lawsuits in the US, trying to find a good solution to the...
Lorcana Organized Play Program Requirements Revealed
Elements of the Lorcana Organized Play program Ravensburger pulled back the curtain and revealed some of the details of the upcoming Lorcana Organized Play Program. Qualifying local game stores may receive a kit of promo cards, pins, and other prizes they can use to...
How To Market Your Tabletop Game Store For Free (Sort of)
Marketing your game store is crucial to your business's success but that doesn't necessarily mean spending thousands of dollars on advertising and cash prize tournaments. There are several ways you can market your game store for free... sort of. You still need to put...
Game Trade Shows Every Game Store Owner Should Attend At Least Once
As a tabletop game store owner, attending trade shows is an excellent opportunity to discover new products, network with industry professionals, and stay ahead of the curve in the gaming industry. Trade shows provide a platform for game publishers and manufacturers to...
Game Store Branding: Why Building a Strong Brand is Essential for Your Tabletop Game Store
In today's competitive marketplace, having a strong brand can be the key to attracting and retaining customers, setting your game store apart from the competition, and ultimately driving sales. But what is a brand, exactly? Simply put, a brand is the identity and...
The Top 10 Mistakes New Tabletop Game Store Owners Make (and How to Avoid Them)
Starting a new business can be an exciting and challenging journey, especially for those looking to open their own tabletop game store. However, for new store owners, it can be easy to make mistakes that can negatively impact the success of their business. In this...
Start Using a Strategic Welcome Email Sequence
Of all the different things you can be doing online with your game store, building your email list is one of the most important. Posting on Facebook and Instagram and TikTok are great, creating graphics, writing content, they're are all excellent moves in the game of...
Gamers Are Not Your Only Customers
Gamers are not your customers. Okay, technically speaking that's not true. People who spend money at your game store are usually gamers but if that's all you focus on, you're ignoring 80-90% of the people who could be your customers. So let's remix that statement a...