by Thomas Traplin | Mar 4, 2022 | Marketing, Podcasts
Jake Tanner is the owner Unplugged Gaming in Manlius New York. Jake came into the tabletop gaming business from a different angle than most of the game store owners that have been featured on the podcast. Before launching Unplugged Gaming, Jake, along with his... 
by Thomas Traplin | Feb 21, 2022 | Marketing, Podcasts, Tech
For most game store owners, SEO is techno jargon. Something that only the biggest ecommerce businesses need to think about. I've also heard variations of the sentiment that it’s impossible to compete with the big players like BGG and Amazon in the search engines.... 
by Thomas Traplin | Feb 16, 2022 | Articles, Marketing
Of all the different things you can be doing online with your game store, building your email list is one of the most important. Posting on Facebook and Instagram and TikTok are great, creating graphics, writing content, they’re are all excellent moves in the... 
by Thomas Traplin | Jan 28, 2022 | Articles, Marketing
Gamers are not your customers. Okay, technically speaking that’s not true. People who spend money at your game store are usually gamers but if that’s all you focus on, you’re ignoring 80-90% of the people who could be your customers. So let’s... 
by Thomas Traplin | Jan 14, 2022 | Podcasts
The Future of BGE Tabletop Dustin is the owner and founder of Board Gaming with Education and BGE Tabletop. He has experience teaching English as a second language to a variety of age levels – from kindergarten to university. He also works in the field of education in...