by Thomas Traplin | Mar 7, 2025 | Articles, Marketing
Love it or hate it, sending emails for your game store is a great way to stay connected to your customers and drive sales in store and online. Even if you think email is dead and you’re someone who unsubscribes from every email newsletter that finds it’s... 
by Thomas Traplin | Mar 4, 2025 | Articles, Marketing
As a tabletop game retailer, you’re in the business of selling storytelling and shared experiences. You are a purveyor of good times. A connoisseur of fun with friends and family. A dispenser of quests and epic adventures. You’re selling products that I would argue... 
by Thomas Traplin | Oct 28, 2024 | Marketing
“There are 3 kinds of lies: lies, damned lies, and statistics.” -Mark Twain When you’re running a game store, it’s easy to zero in on specific metrics or products. You see a particular board game sitting on the shelf for months, and your instinct is to... 
by Thomas Traplin | Oct 1, 2024 | Community
It’s been a while since I’ve seen this much controversy in the Magic community. Wizards of the Coast recently announced that they would be taking over the duties of the Commander Rules Committee after the ban update from last week resulted in a backlash... 
by Thomas Traplin | Sep 20, 2024 | Podcasts
In this special update episode of the Manaverse Podcast, host Tom Traplin sits down with Blake Hawkey, one of the co-founders of 2nd Hand Geek. Together, they discuss the evolution of the platform since its inception, the exciting new features available, and how the...