by Thomas Traplin | Apr 29, 2025 | Podcasts
In this episode of the Manaverse Podcast, we sit down with Mickie Kennedy, founder of eReleases and expert in small business PR, to dive deep into how local game stores can harness the power of press releases and media outreach to grow their customer base and boost... 
by Thomas Traplin | Apr 8, 2025 | Podcasts
In this episode of the Manaverse Podcast, I’m joined once again by Kylie Prymus, the owner of Games Unlimited in Pittsburgh — one of the oldest game stores in the U.S. We dig into the current state of the board game industry, the tension between CCGs and board games,... 
by Thomas Traplin | Mar 7, 2025 | Articles, Marketing
Love it or hate it, sending emails for your game store is a great way to stay connected to your customers and drive sales in store and online. Even if you think email is dead and you’re someone who unsubscribes from every email newsletter that finds it’s... 
by Thomas Traplin | Mar 4, 2025 | Articles, Marketing
As a tabletop game retailer, you’re in the business of selling storytelling and shared experiences. You are a purveyor of good times. A connoisseur of fun with friends and family. A dispenser of quests and epic adventures. You’re selling products that I would argue... 
by Thomas Traplin | Oct 28, 2024 | Marketing
“There are 3 kinds of lies: lies, damned lies, and statistics.” -Mark Twain When you’re running a game store, it’s easy to zero in on specific metrics or products. You see a particular board game sitting on the shelf for months, and your instinct is to...