Digital Marketing

How to optimize your website for conversions and mobile traffic to turn it into a 24/7 sales machine, while also making sure it is ADA compliant and protected from the frivolous lawsuits that are plaguing tabletop game stores across North America. We’ll go over how to tailor your website so that it moves visitors along the customer journey, tells your story and creates a good user experience, and the technical fundamentals of search engine optimization, keyword research, and getting your website ranking on search engines like Google.

We’ll also explore solutions on how to make your website ADA compliant and what that means for your business, and how you can use tools like ChatGPT to find valuable SEO opportunities for your game store and create a strategy around them.

We’re going to go over some exercises to discover your customer avatars so you can understand what your customer wants and needs, and how you tailor your marketing message to speak directly to them.

We’ll also go over how to create content that drives organic traffic from search engines like Google while also developing trust and authority for your business, so that you can turn non-gamers and mainstream people into repeat customers. This includes using tools like ChatGPT to create foundational content and copy for your website that connects with your SEO strategy.

In this module, you’re going to find out why email marketing is one of the most effective digital marketing strategies for growth. Discover how to grow an email list, and use email marketing automation and newsletters to drive revenue for your game store.

We’ll also go over the different email marketing providers, email best practices, the sequences that every game store should have in place to drive sales, and how to build an offer that gets people to sign up for your list happily.

In this module, you’re going to find out how to create a framework for social media the gets your followers engaged and so won’t have to wonder what to post and best practices for making the most of your time spent on social media platforms. We’ll also talk about engaging your community with groups using tools like Discord, and how to use video on platforms like TikTok to reach new customers.

Find out how to set up some of the most effective paid ad campaigns you can using the Google Ads platform. Learn how to create the campaigns from scratch, how to target the right audience segments and keywords to maximize sales, the different campaign objectives, how to write headlines and copy that get people to take action, and how to integrate your ecommerce platform with Google Merchant Center and Google Ads to make the most of the Shopping network and product focused campaigns.

You’ll also learn which metrics to pay attention to so that you can understand how effective your campaigns are and if there are any holes in your funnel that need to be fixed.

Let’s dive into paid traffic and how to use Facebook ads to fuel the sales engine of your game store. Learn how to set up ads that sell products directly on Facebook at a consistent profit, how to use a simple offer and lead ad to grow your email list, and how to test new audiences and campaigns.