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		<title>Level Up Your Customers, Level Up Your Business Part 4: Mentors</title>
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		<dc:creator><![CDATA[Thomas Traplin]]></dc:creator>
		<pubDate>Sat, 07 Mar 2015 01:40:31 +0000</pubDate>
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					<description><![CDATA[August 23rd 2013, the weekend of Grand Prix Oakland. Hosted by Channel Fireball, the attendees of this particular Grand Prix were treated to an excellent seminar about how to build a proper deck in a Sealed tournament by two masters of the game, LSV and Ben Stark. Using a slide presentation and a microphone, they [&#8230;]]]></description>
		
		
		
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		<title>Level Up Your Customers, Level Up Your Business Part 3</title>
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		<dc:creator><![CDATA[Thomas Traplin]]></dc:creator>
		<pubDate>Wed, 24 Dec 2014 19:46:20 +0000</pubDate>
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					<description><![CDATA[This is the third instalment in the Level Up series. If you haven&#8217;t read the first two parts you can find the first one here and the second one here. Each one leads into the next but if you prefer to read things backwards I can&#8217;t stop you. Some people like jigsaw puzzles. Let&#8217;s go [&#8230;]]]></description>
		
		
		
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		<title>Level Up Your Customers, Level Up Your Business Part 2</title>
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		<dc:creator><![CDATA[Thomas Traplin]]></dc:creator>
		<pubDate>Tue, 02 Dec 2014 22:45:43 +0000</pubDate>
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					<description><![CDATA[Last time we talked about how to turn customers who don&#8217;t play Magic into beginner/casual players. That article can be found here if you haven&#8217;t read it yet. The principle behind the concept of the Customer Development progression is that a local game store owner should invest into its customers in order to create customers [&#8230;]]]></description>
		
		
		
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		<title>Level Up Your Customers, Level Up Your Business Part 1</title>
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		<dc:creator><![CDATA[Thomas Traplin]]></dc:creator>
		<pubDate>Tue, 18 Nov 2014 06:36:15 +0000</pubDate>
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					<description><![CDATA[Magic: the Gathering is an excellent game. 21 years and still growing is a pretty good track record. It is fairly easy for a local game store to open up, declare that they have game tables and Magic cards for sale and have a steady source of income for their business. The trouble is that [&#8230;]]]></description>
		
		
		
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