Marketing Archives - Manaverse Saga

Roll for Engagement: Game Store Email Strategies Beyond Promotions

Thomas Traplin — Fri, 07 Mar 2025 17:51:56 +0000

Love it or hate it, sending emails for your game store is a great way to stay connected to your customers and drive sales in store and online. Even if you think email is dead and you’re someone who unsubscribes from every email newsletter that finds it’s way into your inbox, your customers don’t feel […]

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Take the Initiative: Marketing Your Game Store Like a Main Character

Thomas Traplin — Tue, 04 Mar 2025 13:35:39 +0000

As a tabletop game retailer, you’re in the business of selling storytelling and shared experiences. You are a purveyor of good times. A connoisseur of fun with friends and family. A dispenser of quests and epic adventures. You’re selling products that I would argue literally make the world a better place to be in. While […]

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Context Matters: Marketing and Sales Success for Game Stores

Thomas Traplin — Mon, 28 Oct 2024 19:22:05 +0000

“There are 3 kinds of lies: lies, damned lies, and statistics.” -Mark Twain When you’re running a game store, it’s easy to zero in on specific metrics or products. You see a particular board game sitting on the shelf for months, and your instinct is to heavily discount it or cut your losses. Maybe a […]

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Game Store Branding: Why Building a Strong Brand is Essential for Your Tabletop Game Store

Thomas Traplin — Tue, 10 Jan 2023 19:57:01 +0000

In today’s competitive marketplace, having a strong brand can be the key to attracting and retaining customers, setting your game store apart from the competition, and ultimately driving sales. But what is a brand, exactly? Simply put, a brand is the identity and image that a business presents to the world. It’s the perception that […]

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MVP113: The Secrets of Unplugged Gaming’s $14K Grand Opening Day

Thomas Traplin — Fri, 04 Mar 2022 18:33:35 +0000

Jake Tanner is the owner Unplugged Gaming in Manlius New York. Jake came into the tabletop gaming business from a different angle than most of the game store owners that have been featured on the podcast. Before launching Unplugged Gaming, Jake, along with his business partner, owned and operated a highly lauded digital marketing firm […]

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MVP112: How to Generate Free Traffic From Google That Turns Into Customers and Sales For Your Game Store

Thomas Traplin — Mon, 21 Feb 2022 17:23:30 +0000

For most game store owners, SEO is techno jargon. Something that only the biggest ecommerce businesses need to think about. I've also heard variations of the sentiment that it’s impossible to compete with the big players like BGG and Amazon in the search engines. That’s only half true. SEO definitely sounds like the kind of […]

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Start Using a Strategic Welcome Email Sequence

Thomas Traplin — Wed, 16 Feb 2022 19:19:55 +0000

Of all the different things you can be doing online with your game store, building your email list is one of the most important. Posting on Facebook and Instagram and TikTok are great, creating graphics, writing content, they’re are all excellent moves in the game of digital marketing. But they don’t compare to the bottom […]

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Gamers Are Not Your Only Customers

Thomas Traplin — Fri, 28 Jan 2022 18:38:51 +0000

Gamers are not your customers. Okay, technically speaking that’s not true. People who spend money at your game store are usually gamers but if that’s all you focus on, you’re ignoring 80-90% of the people who could be your customers. So let’s remix that statement a bit. Your customers are not just gamers. Marketing to […]

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MVP109: The Most Important Pieces of Content Every Game Store Website Should Have

Thomas Traplin — Fri, 31 Dec 2021 01:04:16 +0000

This is the second podcast in a series that I'm calling Launch Lessons, where I'll be breaking down the Six Pillars of Digital Marketing and show you just how powerful and important they are to your business's growth. If you haven't listened to the last episode on how much your email list is worth, go […]

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MVP108: How Much Is Your Email List Worth?

Thomas Traplin — Wed, 29 Dec 2021 19:23:58 +0000

In the spirit of giving value up front, this is the first podcast in a series that I'm calling Launch Lessons, where I'll be breaking down the Six Pillars of Digital Marketing and show you just how powerful and important they are to your business's growth. First up, we're talking about one of my favourite […]

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