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Level Up Your Customers, Level Up Your Business Part 2

Level Up Your Customers, Level Up Your Business Part 2

by Thomas Traplin | Dec 2, 2014 | Articles, Community, General Business

Last time we talked about how to turn customers who don’t play Magic into beginner/casual players. That article can be found here if you haven’t read it yet. The principle behind the concept of the Customer Development progression is that a local game...
Level Up Your Customers, Level Up Your Business Part 1

Level Up Your Customers, Level Up Your Business Part 1

by Thomas Traplin | Nov 18, 2014 | Articles, Community, General Business

Magic: the Gathering is an excellent game. 21 years and still growing is a pretty good track record. It is fairly easy for a local game store to open up, declare that they have game tables and Magic cards for sale and have a steady source of income for their business....
The new (slightly longer) path to the Pro Tour and what it means for you

The new (slightly longer) path to the Pro Tour and what it means for you

by Thomas Traplin | Aug 1, 2014 | Articles, General Business, Tournaments

The game has changed. In the past two years the growth of Magic and the tournament scene has been both a boon and a curse. I’m sure everyone has heard a horror story or two about a PTQ that was run catastrophically. Too many players, not enough seats....
Lessons Learned at the Last Level – How to open your own LGS for $3000

Lessons Learned at the Last Level – How to open your own LGS for $3000

by Thomas Traplin | Jun 7, 2014 | Articles, General Business

Partners are the key Business has always been attractive to me, even when I was young. Right out of high school I knew I wanted to run my own Local Gaming Store. I decided to abandon my studies in Computer Science and instead open a gaming establishment with two of my...
Game Store Operation 101 – The features every game store should have

Game Store Operation 101 – The features every game store should have

by Thomas Traplin | Apr 16, 2014 | Articles, General Business

Below is a list of features that every single game store should aspire to have. For those of you who are considering opening your own store use this list as a road map. There is far more to running a proper business than the bullet points down below but if these...
The one question you must ask yourself before becoming a Magic retailer.

The one question you must ask yourself before becoming a Magic retailer.

by Thomas Traplin | Apr 9, 2014 | Articles, General Business

Maybe you have been thinking about it for a while. It usually goes like this. “I’ve been playing Magic for a long time now. How cool would it be to open my own local gaming store (LGS)? I know how to trade, how hard can it be to sell?”  First off, it...
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