by Thomas Traplin | Sep 6, 2017 | Articles
Marginal utility is probably not what you think of when you think of marketing, you probably don’t even know what the term means. Which is fine. I didn’t either until a few days ago.But it’s a principle you operate your life and your business on But... 
by Thomas Traplin | Aug 19, 2017 | Articles, Tom's Blog
I recently finished the book Extreme Ownership by Jocko Willink and I want to share some of my thoughts with you guys and talk about how the principles apply to the games business. First off Jocko’s voice is exactly what you would expect one of the most deadly... 
by Thomas Traplin | Jul 18, 2017 | Articles, Marketing, Tech
Magic: the Gathering tournaments are the bread and butter of many local game stores. They grow your community of players and help you sell boosters and singles to a captive and eager customer base. What’s not to love? But why stop there? Technology has made it... 
by Thomas Traplin | Apr 24, 2017 | Articles, Tech
Facebook is giving your LGS a great way to reach new customers. WiFi is pretty ubiquitous at this point, it’s almost a guarantee that your business has an internet connection and there’s a very good chance that it’s set up on a wireless network.... 
by Thomas Traplin | Jan 26, 2017 | Articles, Fundamentals, Mindset
In business, as in life, we tend to want to emulate what everyone else is doing. It feels safe. We take the beaten path instead of venturing out on our own into new frontiers. Even as game store owners we do it. And we’re a pretty unorthodox bunch to begin with.... 
by Thomas Traplin | Jan 10, 2017 | Articles
For those who haven’t heard the news, Panini, the company that published the Dragon Ball Z Collectible Card Game has decided to pull the plug on the game. Check out the announcement on the Panini America website here:...