by Thomas Traplin | Jul 18, 2017 | Articles, Marketing, Tech
Magic: the Gathering tournaments are the bread and butter of many local game stores. They grow your community of players and help you sell boosters and singles to a captive and eager customer base. What’s not to love? But why stop there? Technology has made it... 
by Thomas Traplin | Apr 24, 2017 | Articles, Tech
Facebook is giving your LGS a great way to reach new customers. WiFi is pretty ubiquitous at this point, it’s almost a guarantee that your business has an internet connection and there’s a very good chance that it’s set up on a wireless network.... 
by Thomas Traplin | Jan 26, 2017 | Articles, Fundamentals, Mindset
In business, as in life, we tend to want to emulate what everyone else is doing. It feels safe. We take the beaten path instead of venturing out on our own into new frontiers. Even as game store owners we do it. And we’re a pretty unorthodox bunch to begin with.... 
by Thomas Traplin | Jan 10, 2017 | Articles
For those who haven’t heard the news, Panini, the company that published the Dragon Ball Z Collectible Card Game has decided to pull the plug on the game. Check out the announcement on the Panini America website here:... 
by Thomas Traplin | Jan 4, 2017 | Articles, Mindset
The dreaded death spiral. The downward slide into oblivion. Before we get into that, though, a story is in order. Not so long ago… A few months ago I walked into a restaurant I had never been in before. I was looking for something yummy to fill my belly with and... 
by Thomas Traplin | Dec 21, 2016 | Articles, Tom's Blog
When I started this website and podcast over two years ago, I wasn't sure where it would go. All I had was an idea and I decided to run with it. I didn't plan on becoming a full time freelancer at the time. I didn't know if anyone would want to listen to me. I didn't...