by Thomas Traplin | Nov 19, 2018 | Articles, Marketing
I originally wrote this article early in 2016 and at the time, it was pretty thorough. But the times are changing so it seems like now would be a good time to update and reevaluate our strategy for the coming new year. The first thing I want to point out is that the... 
by Thomas Traplin | Sep 4, 2018 | Articles, Fundamentals, General Business
Just like a lot of business owners, new game store owners make a lot of mistakes. Partly due to too much enthusiasm and partly due to lack of experience. Following are the top 5 rookie mistakes that new game store owners make and how you can avoid making them... 
by Thomas Traplin | Oct 6, 2017 | Articles
Magic is one of the most popular and profitable games in the world. Even so, the majority of friendly local game stores do not rely solely on Magic to generate all of their revenue. Most stores diversify their offerings into other related areas in an attempt to appeal... 
by Thomas Traplin | Sep 13, 2017 | Articles
We all want more players to come to our events. More players in your event usually lead to more sales for your business, and events are a chance to showcase how awesome your game store is. So, of course, the more the merrier when it comes to tournaments and events but... 
by Thomas Traplin | Sep 6, 2017 | Articles
Marginal utility is probably not what you think of when you think of marketing, you probably don’t even know what the term means. Which is fine. I didn’t either until a few days ago.But it’s a principle you operate your life and your business on But... 
by Thomas Traplin | Aug 19, 2017 | Articles, Tom's Blog
I recently finished the book Extreme Ownership by Jocko Willink and I want to share some of my thoughts with you guys and talk about how the principles apply to the games business. First off Jocko’s voice is exactly what you would expect one of the most deadly...