by Thomas Traplin | Apr 20, 2021 | Articles, Marketing
All businesses have a brand. It's either built by design or by default. If yours is the latter you are probably going to run into issues with the Brand Recognition portion of the WPN process. Here are some tips and examples of what makes solid FLGS brand recognition... 
by Thomas Traplin | Oct 16, 2020 | Articles, Fundamentals
2020 is a time of transition. Economies are shifting, politics has invaded every sphere of life apparently, and the way we work and relate to each other is moving into a more remote and digital direction. What does this mean for game stores, where up until now the... 
by Thomas Traplin | Jul 29, 2020 | Articles, General Business
Hasbro released its financial statements report for the second quarter of 2020 with things looking pretty rough overall. Hasbro revenue declined by 29% year over year with all but Hasbro Gaming reporting losses in its brand portfolio. Magic: the Gathering declined in... 
by Thomas Traplin | Mar 21, 2020 | Articles, Community, Marketing, Mindset
Covid-19 is the new reality game stores are going to have to deal with for the next 6-12 months, maybe longer, hopefully less. That means no events, no organized play, restrictions on the number of people allowed in a building at once, or being completely closed down... 
by Thomas Traplin | Apr 16, 2019 | Articles, Marketing
You may have heard one particular nugget of wisdom before, it’s one I and my guests have articulated in various ways on the podcast multiple times. It goes a little something like this: Nobody buys on price. We know this is true based on our on personal... 
by Thomas Traplin | Apr 5, 2019 | Articles, Community, Tom's Blog
Pat’s Games has won their legal battle against the individual accused of stealing $65,000 worth of Magic: the Gathering cards from the business. According to security footage, the culprits broke into the shop during the night of January 4, 2016 and stole three...