by Thomas Traplin | Mar 7, 2025 | Articles, Marketing
Love it or hate it, sending emails for your game store is a great way to stay connected to your customers and drive sales in store and online. Even if you think email is dead and you’re someone who unsubscribes from every email newsletter that finds it’s... 
by Thomas Traplin | Mar 4, 2025 | Articles, Marketing
As a tabletop game retailer, you’re in the business of selling storytelling and shared experiences. You are a purveyor of good times. A connoisseur of fun with friends and family. A dispenser of quests and epic adventures. You’re selling products that I would argue... 
by Thomas Traplin | May 15, 2023 | Articles
Is your game store’s website accessible? If not, you’ve got a problem. I’ve been digging into the accessibility issue for the past several months with the rise of game store owners finding themselves targets of lawsuits in the US, trying to find a... 
by Thomas Traplin | Apr 17, 2023 | Articles
Elements of the Lorcana Organized Play program Ravensburger pulled back the curtain and revealed some of the details of the upcoming Lorcana Organized Play Program. Qualifying local game stores may receive a kit of promo cards, pins, and other prizes they can use to... 
by Thomas Traplin | Feb 26, 2023 | Articles
Marketing your game store is crucial to your business’s success but that doesn’t necessarily mean spending thousands of dollars on advertising and cash prize tournaments. There are several ways you can market your game store for free… sort of. You... 
by Thomas Traplin | Feb 1, 2023 | Articles
As a tabletop game store owner, attending trade shows is an excellent opportunity to discover new products, network with industry professionals, and stay ahead of the curve in the gaming industry. Trade shows provide a platform for game publishers and manufacturers to...