5 Podcasts That Will Make You A Better Gamer, A Better Entrepreneur, Or Possibly, A Better Person
I spend a fair amount of time listening to podcasts. It's easy to just stick in the ear buds and turn on my current favourite when I'm walking the dog, or driving around the city. Since I'm subscribed to them on iTunes they are automatically downloaded to my iPhone so...
How To Get New Players Into Your Store Without Spending Money On Advertising
Buying Your First Magic Players When you open the doors to your LGS for the first time, you're probably filled with all sorts of emotions and anxieties. Excitement for the possibilities. Fear of failure. Curiosity about what will happen next. It's the same experience...
Puca Power Professionals: Puca for business
PucaTrade.com is changing the way Magic cards are traded online. Using an innovative process that eliminates the headache in the typical trading experience, PucaTrade has created a new way for players and businesses to find the cards they are looking for. When two...
The one character trait you need to own a successful LGS
Coming up in a future episode of the Manaverse Podcast I talk with Pascal Espinosa. He's the owner of Metal Galaxy in Calgary, Alberta. Pascal has a unique approach to the business and has managed to carve out a profitable niche in the shadow of two giants in the...
Gaming the System: Memberships and Loyalty
Gamers, Magic players in particular, are a fickle bunch. We are constantly on the lookout for an LGS that will treat us better. Offer us a better deal. Make us feel welcome. The trouble is most store owners fail to create a lasting connection with their customers so...
Level Up Your Customers, Level Up Your Business Part 4: Mentors
August 23rd 2013, the weekend of Grand Prix Oakland. Hosted by Channel Fireball, the attendees of this particular Grand Prix were treated to an excellent seminar about how to build a proper deck in a Sealed tournament by two masters of the game, LSV and Ben Stark....
Level Up Your Customers, Level Up Your Business Part 3
This is the third instalment in the Level Up series. If you haven't read the first two parts you can find the first one here and the second one here. Each one leads into the next but if you prefer to read things backwards I can't stop you. Some people like jigsaw...
Level Up Your Customers, Level Up Your Business Part 2
Last time we talked about how to turn customers who don't play Magic into beginner/casual players. That article can be found here if you haven't read it yet. The principle behind the concept of the Customer Development progression is that a local game store owner...
Level Up Your Customers, Level Up Your Business Part 1
Magic: the Gathering is an excellent game. 21 years and still growing is a pretty good track record. It is fairly easy for a local game store to open up, declare that they have game tables and Magic cards for sale and have a steady source of income for their business....
“Let’s have a three way” is a terrible way to introduce a girl to the Magic community
Female gamers have always been a rare breed. But that's changing and the game of Magic is no exception. The number of women who play Magic is on the rise and they are beginning to change the way the community operates. Between Melissa DeTora and Jackie Lee kicking ass...