Two Low Cost Card Tactics To Boost Your LGS Sales
It's all in the cards. We're going to talk about two things today, incentives and simplification, and how they can increase sales in your LGS. People respond to incentives, Magic players aren't any different. When you give players a good reason to do something, you...
How To Build Your Magic Community This Summer
Summer is an interesting season for Magic. Interesting can sometimes be read as pretty bad. Historically summer means warm weather and fewer players coming into your store to play Magic. School is out and many of the customers that fill your gaming tables each night...
Why Would Anyone Want To Own A Game Store?!
I've been thinking about this for some time. On a recent episode of the Manaverse Podcast with Gary Ray, we talked about the fact that running a successful LGS is a difficult and costly endeavour. It takes a lot of time, effort, and especially money. In fact, the...
The Top 5 Mistakes LGS Owners Make
Running a business is difficult, running a retail business is a special kind of difficult. Building a business that lasts is the hardest of all. Sometimes, it can seem like you are walking a tight rope. Your decisions when starting up and growing can tread a fine line...
5 Podcasts That Will Make You A Better Gamer, A Better Entrepreneur, Or Possibly, A Better Person
I spend a fair amount of time listening to podcasts. It's easy to just stick in the ear buds and turn on my current favourite when I'm walking the dog, or driving around the city. Since I'm subscribed to them on iTunes they are automatically downloaded to my iPhone so...
How To Get New Players Into Your Store Without Spending Money On Advertising
Buying Your First Magic Players When you open the doors to your LGS for the first time, you're probably filled with all sorts of emotions and anxieties. Excitement for the possibilities. Fear of failure. Curiosity about what will happen next. It's the same experience...
Puca Power Professionals: Puca for business
PucaTrade.com is changing the way Magic cards are traded online. Using an innovative process that eliminates the headache in the typical trading experience, PucaTrade has created a new way for players and businesses to find the cards they are looking for. When two...
The one character trait you need to own a successful LGS
Coming up in a future episode of the Manaverse Podcast I talk with Pascal Espinosa. He's the owner of Metal Galaxy in Calgary, Alberta. Pascal has a unique approach to the business and has managed to carve out a profitable niche in the shadow of two giants in the...
Gaming the System: Memberships and Loyalty
Gamers, Magic players in particular, are a fickle bunch. We are constantly on the lookout for an LGS that will treat us better. Offer us a better deal. Make us feel welcome. The trouble is most store owners fail to create a lasting connection with their customers so...
Level Up Your Customers, Level Up Your Business Part 4: Mentors
August 23rd 2013, the weekend of Grand Prix Oakland. Hosted by Channel Fireball, the attendees of this particular Grand Prix were treated to an excellent seminar about how to build a proper deck in a Sealed tournament by two masters of the game, LSV and Ben Stark....