Five Ways Streaming MTG Can Grow Your Business
Magic: the Gathering tournaments are the bread and butter of many local game stores. They grow your community of players and help you sell boosters and singles to a captive and eager customer base. What's not to love? But why stop there? Technology has made it easier...
How to Use Facebook WIFI To Connect Your LGS to New Customers
Facebook is giving your LGS a great way to reach new customers. WiFi is pretty ubiquitous at this point, it's almost a guarantee that your business has an internet connection and there's a very good chance that it's set up on a wireless network. Instead of going...
What do you do differently?
In business, as in life, we tend to want to emulate what everyone else is doing. It feels safe. We take the beaten path instead of venturing out on our own into new frontiers. Even as game store owners we do it. And we're a pretty unorthodox bunch to begin with. Not...
The End Of The Panini DBZ TCG Era, The Beginning Of A New One
For those who haven't heard the news, Panini, the company that published the Dragon Ball Z Collectible Card Game has decided to pull the plug on the game. Check out the announcement on the Panini America website here:...
The Death Spiral
The dreaded death spiral. The downward slide into oblivion. Before we get into that, though, a story is in order. Not so long ago... A few months ago I walked into a restaurant I had never been in before. I was looking for something yummy to fill my belly with and the...
How I quit my day job and became a full time freelancer
When I started this website and podcast over two years ago, I wasn't sure where it would go. All I had was an idea and I decided to run with it. I didn't plan on becoming a full time freelancer at the time.I didn't know if anyone would want to listen to me.I didn't...
14 Ways Your Local Game Store Could Be Losing Customers
You spend a huge amount of time and money trying to get customers to come through your doors, but are you making one of these 14 mistakes and sending them right back out again? Local game store customers are one of the most loyal, dedicated, and passionate groups of...
Search Engine Optimization Quick Start
Search Engine Optimization Quick Start No matter where your business is located I guarantee Google and search engines play a role in how your customers find you. Whether your core business is Magic: the Gathering, Games Workshop, or board games, your customers are...
How do you define a friendly local game store?
Before we can figure out what make a friendly local game store successful, we need to define what makes a game store a game store in the first place. What defines your friendly local game store? Friendly local game stores come in many shapes and sizes. Some are big,...
The 7 Immutable Rules of Running Magic Tournaments
One of the major factors in making Magic: the Gathering successful and popular is how well Wizards supports the game with an organized play program. The strength of organized play has set the game above the other CCG's. Taking advantage of the systems in place is...