The Updated Marketing Strategy For Game Stores in 2019
I originally wrote this article early in 2016 and at the time, it was pretty thorough. But the times are changing so it seems like now would be a good time to update and reevaluate our strategy for the coming new year. The first thing I want to point out is that the...
5 Rookie Mistakes New Game Store Owners Make All The Time
Just like a lot of business owners, new game store owners make a lot of mistakes. Partly due to too much enthusiasm and partly due to lack of experience. Following are the top 5 rookie mistakes that new game store owners make and how you can avoid making them...
Diversifying Your Game Store’s Product Lines
Magic is one of the most popular and profitable games in the world. Even so, the majority of friendly local game stores do not rely solely on Magic to generate all of their revenue. Most stores diversify their offerings into other related areas in an attempt to appeal...
Adding A Viral Component To Your Events
We all want more players to come to our events. More players in your event usually lead to more sales for your business, and events are a chance to showcase how awesome your game store is. So, of course, the more the merrier when it comes to tournaments and events but...
Marginal Utility Marketing
Marginal utility is probably not what you think of when you think of marketing, you probably don't even know what the term means. Which is fine. I didn't either until a few days ago.But it's a principle you operate your life and your business on But it's a principle...
Extreme Ownership Book Review
I recently finished the book Extreme Ownership by Jocko Willink and I want to share some of my thoughts with you guys and talk about how the principles apply to the games business. First off Jocko's voice is exactly what you would expect one of the most deadly SEAL's...
Five Ways Streaming MTG Can Grow Your Business
Magic: the Gathering tournaments are the bread and butter of many local game stores. They grow your community of players and help you sell boosters and singles to a captive and eager customer base. What's not to love? But why stop there? Technology has made it easier...
How to Use Facebook WIFI To Connect Your LGS to New Customers
Facebook is giving your LGS a great way to reach new customers. WiFi is pretty ubiquitous at this point, it's almost a guarantee that your business has an internet connection and there's a very good chance that it's set up on a wireless network. Instead of going...
What do you do differently?
In business, as in life, we tend to want to emulate what everyone else is doing. It feels safe. We take the beaten path instead of venturing out on our own into new frontiers. Even as game store owners we do it. And we're a pretty unorthodox bunch to begin with. Not...
The End Of The Panini DBZ TCG Era, The Beginning Of A New One
For those who haven't heard the news, Panini, the company that published the Dragon Ball Z Collectible Card Game has decided to pull the plug on the game. Check out the announcement on the Panini America website here:...