Do Your Prices Really Matter?
You may have heard one particular nugget of wisdom before, it's one I and my guests have articulated in various ways on the podcast multiple times. It goes a little something like this: Nobody buys on price. We know this is true based on our on personal experiences....
Pat’s Games Wins $65K Legal Battle
Pat's Games has won their legal battle against the individual accused of stealing $65,000 worth of Magic: the Gathering cards from the business. According to security footage, the culprits broke into the shop during the night of January 4, 2016 and stole three display...
The Best Books And Blogs For Game Store Owners That Want To Grow Their Business
When I first opened up shop well over a decade ago, there weren't a lot of resources out there for game store owners. Certainly none that were easy to find and access. Even now, the knowledge and expertise to run a successful and profitable game store is rare and hard...
The Free Rider Problem
Game stores of all stripes have a problem. A big problem. A tragedy of the commons in a way. At least the ones that have dedicated play space do. The question is "What do you do about the people who want to use your space without spending money with your business?"...
The Updated Marketing Strategy For Game Stores in 2019
I originally wrote this article early in 2016 and at the time, it was pretty thorough. But the times are changing so it seems like now would be a good time to update and reevaluate our strategy for the coming new year. The first thing I want to point out is that the...
5 Rookie Mistakes New Game Store Owners Make All The Time
Just like a lot of business owners, new game store owners make a lot of mistakes. Partly due to too much enthusiasm and partly due to lack of experience. Following are the top 5 rookie mistakes that new game store owners make and how you can avoid making them...
Diversifying Your Game Store’s Product Lines
Magic is one of the most popular and profitable games in the world. Even so, the majority of friendly local game stores do not rely solely on Magic to generate all of their revenue. Most stores diversify their offerings into other related areas in an attempt to appeal...
Adding A Viral Component To Your Events
We all want more players to come to our events. More players in your event usually lead to more sales for your business, and events are a chance to showcase how awesome your game store is. So, of course, the more the merrier when it comes to tournaments and events but...
Marginal Utility Marketing
Marginal utility is probably not what you think of when you think of marketing, you probably don't even know what the term means. Which is fine. I didn't either until a few days ago.But it's a principle you operate your life and your business on But it's a principle...
Extreme Ownership Book Review
I recently finished the book Extreme Ownership by Jocko Willink and I want to share some of my thoughts with you guys and talk about how the principles apply to the games business. First off Jocko's voice is exactly what you would expect one of the most deadly SEAL's...