Creating a WPN Premium Level Experience At Your Game Store – Harper O’Neill and Alexander Smith
Get the insider info on what a WPN Premium level game store looks like and find out how you can use the grant program and other resources provided by the WPN to level up your game store and deliver an incredible brand experience for your customers.
Lucky Duck Games Retailer Circle – Jacob Lauxman
Buying and Selling CCG’s 101 – Michael Bahr
Collectible card games are the backbone of many game store inventories and some of the most popular and best selling products you can carry. Learn about the processes that make buying and selling CCG’s in your game store a profitable endeavor.
Running Casual Events That Bring In Mainstream Gamers – Andrea Robertson
Organized play is a staple of the industry. Events promote and encourage the sale the game itself, as well as accessories and additional products, but most organized play programs only cater to an invested player base. Learn how to attract more mainstream gamers by running casual focused events that appeal to a wide of customers.
Transcending Retail – Paraic Mulgrew
When you cultivate the right culture and the right experience at your game store, you can create a business that’s not only profitable and thriving, you have something that people connect with on a deeper level than just the transaction. Find out how you can transcend retail and create a business that customers will support and advocate for.
What Modern Game Stores Need To Bring To The Table – Luke May
There’s one key word to remember in order to be competitive as a game store in today’s modern market, and that’s “Experiential”. Learn why delivering an incredible experience will set your business apart from the rest and how to make that happen on a consistent basis.
Creating Unique and Interactive Event Experiences For Your Customers – Rob Gruber
Learn how Rob pioneered the incredible Sword and Sorcery program at his store, how he developed and honed the rule set, and how to create unique event experiences for your game store that sell like crazy.
Wise Wizard Games Q4 Lineup – Debbie Moynihan and Rob Dougherty
Learn about excellent new products coming this season from Wise Wizard Games and how you can help your customers discover just the right game that they’ve been looking for.
Nuts For Branding – Jennifer Ward
Find out how to create a brand for your game store that makes your business memorable and conveys to your customers and potential customers who you are, whether that’s quirky, cool, serious, or anything in between. Learn how to be the Squirrel in your local market.
Revolutionizing Game Demos – Jouni Jussila
Put your game demo table on autopilot with the revolutionary app Dized. Learn how to use Dized to create fully automated game tutorials at your demo table and how a simple app can become one of your most effective in person sales tools.
Cutting Edge Video Marketing With Tiktok – Dawn Studebaker
Video is a powerful way to market your game store but each platform has it’s own best practices and ways to grow your reach. Learn how to use one Tiktok, one of the most popular new platforms to connect with new customers and increase your business’s reach without spending money on boosting posts or buying fancy equipment.
Networking Outside Your Industry – Lynn Potyen
It’s been said that your network is your net worth. Investigate how to build business relationships; what works, what doesn’t and why, and learn how to create win/win partnerships between your business and others in your local community.
Email Marketing: Growing a List That Generates Sales – Jess Carrier
Email is one of the most powerful direct connections you can have with your customers, especially now in this age of constant interruptions and social media. In fact, research shows email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available. Learn how to build your email list and then use it to sell more products to your customers.
SEO For Small Business: Drive Free Organic Traffic To Your Website – Andrea Robertson
If your store’s website doesn’t rank for the keywords your customers are searching for on Google, it may as well not exist. Learn how to make your website more effective by using SEO to grow your website’s traffic and reach more potential customers organically.
How To Get Customers For Free: Why You Need A Word of Mouth Strategy – Tom Traplin
Learn the exact process for creating a word of mouth strategy that creates stories and conversations that your customers feel compelled to share, and that turns them into volunteer marketers for your game store.
Shipping In 2021 – John Coviello
Learn about the ecommerce and shipping landscape of 2021 and what you need to do to provide a good online shopping experience for your customers. Discover the systems you need to have in place to be able to handle and ship orders efficiently and effectively.
LFG Nexus: The Social Media Network For Gamers By Gamers – Adam Gerstin
Find out about the up and coming social network tailor made for gamers of all stripes and how your game store can use the platform to make your marketing more effective. Learn how you can use LFG Nexus to reach your core audience easier and without spending hundreds of dollars each month on boosting posts like on other social networks.
Buying and Selling CCGs 201 – Michael Bahr
Learn how to go beyond offering sealed product and a smattering of singles, and find out about the systems you need to have in place to make CCG sales more efficient, easier, and more profitable, and what channels you should be using to move more cards.
Interviews and Employment: Mistakes We Make – Rebecca Banky
Learn about the most important process when it comes to building a team of employees for your game store: hiring the right people! Rebecca is going to breakdown the interview process and the most common mistakes people make when they start hiring so that you can avoid the headaches and hire the best employees.
Steve Jackson Games Q4 Lineup – Amy Zwick
Learn about the awesome new products coming this season from Steve Jackson Games and how you can help your customers discover their inner Munchkin.
Portal Games Q4 Lineup – David Marchbanks
Find out what’s coming up this holiday season from Portal Games and how you can help your customers pick the right game for their next party.
Offer Awesome Gaming Experiences In Incredible Locations To Your Customers – Alex Thor
The RPG Travel team has been creating custom travel experiences for groups large and small for many years and has conducted tours to six of the seven continents and to destinations in over 40 countries. Find out how you can travel to exotic locations for free while offering your customers a fantastic gaming experience they will never forget.
Buying High End Card Collections – Michael Caffrey
Learn about the process for purchasing cards valued in the thousands of dollars and valuing collections so that you can make a profit every time.
The Channel Fireball Marketplace is Coming – Jon Saso and Denis Stranjak
Big changes are being made at Channel Fireball, one of the largest online retailers for Magic: the Gathering and other CCGs. Learn about how you can use the new CFB Marketplace as an additional sales channel where you won’t have to compete with backpack traders, and how the Marketplace drives existing CFB customers to your store.